Anthony is that rare talent who can talk at the highest levels of strategy, and execute at the deepest depths of detail. I learned from Anthony every time we spoke – EVERY time. And not just about paid media, which he was brilliant at, but I learned about how to do integrated marketing better, and how to get results that actually mattered (no “vanity metrics” here.)

Anthony’s confidence is contagious — I would watch him pitch clients in awe of his knowledge; he has an innate ability to make the complex seem ordinary. Most of all, he was an amazing colleague and team leader — he built his practice from scratch, and paved the way for our agency’s success in the paid and performance media space. I’m glad I got to be his colleague; I’m honored to be his friend.

Anthony transformed paid media from a supporting tactic to a thriving and essential part of our business. In a matter of months following his appointment, Anthony defined and created a suite of paid media products, defined our perspective on an ‘earned approach to paid’ and has developed some of the most results-driven campaigns in the agency.

His ambition to build this capability across the business has led Anthony to consult and collaborate with our markets around the world and he’s developed training modules to inform all team members about the growth potential of performance media. Anthony is a client-centric, collaborative leader who delivers an engaging, compelling and effective argument for how our paid digital campaigns deliver value for clients. If you are not working with Anthony on expanding your programs, you should be.